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Digital + Social Media | Advertising | Branding | Public Relations
978.388.3100 | dduval@mcdougallduval.com
what-we-do

What We Do

Digital + Social Media View Details

Advertising View Details

Branding View Details

Public Relations View Details

Digital + Social Media

McDougall + Duval Advertising specializes in digital and social media marketing. We are Google AdWords Certified and Google Analytics Certified. We use industry-leading online platforms to seamlessly infuse our client’s brand throughout all social and digital channels.

• Google AdWords
• Retargeting
• Website design + SEO
• SEM
• SMM
• Social tracking
• Social listening

• Social media management
• Facebook tab design + social commerce
• Social CRM profiles
• Contests + surveys
• Comment filtering
• Reporting/analytics
• RSS + podcast feeds

For Digital + Social Media, we’ve got you covered!

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Advertising

McDougall + Duval has been in the advertising business for over 20 years. Our award-winning ideas are the result of something we call “Strategic Creativity.” In short, we make every effort to get it right the first time, in a way that is unique to your brand and industry. The fact that we are the only marketing firm in the country to be Compliance Marketing Trained by FIS, a global leader in financial compliance, is further proof of our commitment to deliver creative that is on strategy.

• Print
• Radio
• Outdoor
• Television
• Multi-channel video (in-house videographer)

• Online/email
• Specialty
• Direct marketing
• Guerrilla marketing
• Merchandising

For Advertising, we’ve got you covered!

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Branding

McDougall + Duval has built award-winning, solid brands for our clients. Our strategic planner, a former adjunct professor at Suffolk University for their Master’s in Marketing program, begins every new M+D relationship with a brand positioning plan. This step ensures a rich understanding of “who” your brand is today, who it should be in the future, and how best to stand out in today’s cluttered and noise-filled marketplace. This information provides the foundation for all your marketing communications moving forward.

• Collateral
• Corporate ID (Logo, tagline, brand standards guide)
• Strategic planning
• Account management
• Art direction, design + layout
• Production
• Media planning + buying

For Branding, we’ve got you covered!

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Public Relations

McDougall + Duval offers a full suite of public relations options. Our Vice President of Public Relations + Client Services has been involved in the public relations field for nearly 25 years. He has exceptional capabilities in all areas of public relations including:

• Media relations
• Speech writing
• Event planning
• Crisis planning + communications
• Award submissions
• Media training
• Content development
• Employee communications

For Public Relations, we’ve got you covered!

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Make It Rain For Your Company

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Who We Do It For

 

Financial Services Business-to-BusinessHospitality
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who-we-are

Who We Are

The M+D team is made up of writers, artists, adjunct professors, musicians, world travelers, professional organizers, dads, moms, uncles, aunts, sons, daughters and everything in between.

On a recent RFP, we were asked “What makes McDougall + Duval unique? What’s your ‘secret sauce?’

It was a great question because, honestly, most successful marketing firms are very similar in terms of their creative output. We’re all award-winners. We all have strong client relationships and pride ourselves on our service. We’re all storytellers. But what makes us unique? Here was our response:

We are in the business of differentiation, so naturally, we are always finding ways to separate ourselves from the competition.

• M+D is the first and only financial compliance-trained marketing agency in the country. As such, we’re able to help our clients get it as close to right the first time without wasting valuable marketing dollars going back and forth with the compliance department.

• We specialize in digital and social media marketing. We are Google AdWords Certified and Google Analytics Certified. We use industry-leading online platforms to seamlessly infuse our client’s brand throughout all social and digital channels. 

• Your account will be assigned an online advertising expert who will help you navigate through this constantly changing and increasingly crowded digital environment.

For over 20 years, McDougall + Duval Advertising has been helping financial, business-to-business and hospitality clients differentiate themselves. It’s our expertise and it’s why we come to work every day. For a free consultation, please email our CEO, Dan Duval at dduval@mcdougallduval.com or call him at 978.388.3100.

 

Dan Duval

Dan Duval

CEO + Creative Chief View Details
Peter Hale

Peter Hale

Vice President, Client Relations View Details
Mia Thurlow

Mia Thurlow

Creative Director View Details
Pat Kenny

Pat Kenny

Controller View Details
Susan Walko

Susan Walko

CFO View Details
Paige Moulton

Paige Moulton

Account Executive View Details
Deb Valenti

Deb Valenti

Designer View Details
Jeff Bard

Jeff Bard

Strategic Planner View Details
Lori Martone

Lori Martone

Media Planner + Buyer View Details
Cassandra Sarcia

Cassandra Sarcia

Executive Assistant View Details
Kate Jones

Kate Jones

Intern — Design View Details
Dianne Konon

Dianne Konon

Vice President Production Services View Details
Dan Duval

Dan Duval

CEO + Creative Chief

Dan is our go-to guy when we need something highly conceptual and completely on strategy. He’s been our creative chief for 21 years—lots of experience! …and believe us, nothing leaves the agency without getting his stamp of approval! His areas of expertise include TV and Radio creation, snappy headlines, outdoor media and guerrilla tactics. When brainstorming is scheduled, Dan grabs his black leather “thinking” jacket and is first at the agency’s “Madmen-Style” bar ready to get the ideas flowing.

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Peter Hale

Peter Hale

Vice President, Client Relations

Peter’s spirit and sense of humor makes the strategic and complex concepts he manages for his clients accessible and fun. He is involved at every level of a project looking for ways to make a campaign stand out from the pack. Peter is a self-professed lifelong learner, often referred to at the agency as “Doctor”. He’s always looking for the next challenge whether it’s a traditional, digital or a hybrid, he’ll put his own spin on it to make your company stand out.

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Mia Thurlow

Mia Thurlow

Creative Director

Mia is the creative guru lending an artist’s eye to every plan and campaign at the agency. She spends most of her time in a back corner surrounded by sketches, paintings, pantone chips and a lonely hermit crab she hopes will one day come out of his shell. She has over 25 years’ experience as a graphic designer as well as being an avid photographer, and on the constant hunt for sketching and drawing opportunities. Whether a campaign calls for imagery, illustration, wordart or a combination, Mia provides results that are on brand and on target.

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Pat Kenny

Pat Kenny

Controller

Pat has a mind for numbers and the patience needed for things most creatives avoid… like invoices, payroll tracking, and billing. With over 20 years’ experience in the insurance industry, and working for a few small businesses in the role of Controller, Pat is the perfect coordinator for the accounting side of the agency. She recently moved full time to Amesbury, and works with us part-time while looking forward to retirement.

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Susan Walko

Susan Walko

CFO

Our CFO Susan focuses on new business and cost savings to make certain we continue to grow and expand to meet today’s business needs. She runs her own organizational business as well, which provides additional skills to make her the agile CFO everyone wants; one who is open to new ideas, but doesn’t lose sight of the immediate needs of the agency. Susan’s undergrad work in accounting, combined with personnel management assists her in keeping everyone moving in the right, profitable direction.

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Paige Moulton

Paige Moulton

Account Executive

Paige is lovingly referred to as our token Millennial. She’s a “digital native” who strives to get things done, and done well. Graduating from Boston University in 2013, Paige is a millennial by definition, but her approach to work and life shows her preference for defying categorization. An aspiring author and passionate communicator who stands by the power of the written word, Paige handles the day-to-day needs of our clients, with an eye for superior results and creative solutions. You want something done? Ask Paige!

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Deb Valenti

Deb Valenti

Designer

Deb critiques the world with a creative spin, always looking for a more attractive solution to what she sees. With over 25 years of Graphic Design experience, a fondness for clarity and an eye for balance, Deb can craft elements on a page to ensure a perfect message for every client’s needs. When she is not in front of the computer Deb can be found behind the camera, producing commercial and advertising photography and video projects. Friendly, organized and hard working, Deb is the go-to designer who pushes the envelope just far enough.

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Jeff Bard

Jeff Bard

Strategic Planner

Jeff believes that a brand’s biggest challenge is cutting through the inertia, waking people up and getting them to pay attention. In his 30 years as a strategic planner he has come to believe that powerful marketing is the wedge that meets that challenge and makes a company heard above the roar. His ability to analyze a company and its market from a brand perspective is why he’s known as our branding champion and working with him is an automatic first step in the creative process needed for brandwork.

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Lori Martone

Lori Martone

Media Planner + Buyer

Lori is our media superwoman with 30 years’ experience buying and selling media, and the active network to prove it. Lori loves getting to know her clients and what makes them unique. With that information and her connections, she coordinates the appropriate media mix and value-added to make any advertising strategy a hit. Lori also works as a mentor and adviser to small businesses, and stays creative with her own pottery business. She is always available to discuss new opportunities and ideas.

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Cassandra Sarcia

Cassandra Sarcia

Executive Assistant Back
Kate Jones

Kate Jones

Intern — Design Back
Dianne Konon

Dianne Konon

Vice President Production Services

Dianne is the glue that holds the agency’s work together. As VP of Production Services, Dianne connects people, projects and resources to keep everyone happy, efficient and timely. Stop by the agency on any given day and you’ll see, she does her job well. Dianne oversees both traffic and production to help the team stay on target and while she enjoys fun, she makes certain that the daily shenanigans of the office are sprinkled with a healthy dose of “get back to work.”

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some-of-our-work

Some Of Our Work

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The Sky’s The Limit

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Why M+D?

OUR MISSION:

To see the world through the eyes of those who matter most to you; your customers, members, and clients, so our “strategic creativity” aligns with your business goals and gets you to a higher ROI and growth that lasts.

OUR VISION:

Understanding what “makes people tick” is our passion. When you know what people want and how they want it — you can serve their needs in a way that earns their loyalty and repeat business. That leads to higher retention and long term profitability.

OUR VALUES:

Delivering strategic creativity with honesty and integrity is paramount to the success of our company.

Here are a few of our success stories

BankFive

Clinton Savings Bank

South Shore Bank

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Let’s Connect

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Or call Dan Duval at 978.388.3100

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