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Digital + Social Media | Advertising | Branding | Public Relations
978.388.3100 | dduval@mcdougallduval.com
what-we-do

What We Do

Digital + Social Media View Details

Advertising View Details

Branding View Details

Public Relations View Details

Digital + Social Media

McDougall + Duval specializes in digital and social media marketing. We are Google AdWords Certified and Google Analytics Certified. We use Shoutlet, a Facebook-preferred online platform from Spredfast to enhance our client’s social media performance and listen in real time to what your customers/members are saying online as well as your competition’s customers/members. Finally, our Vice President and Digital Marketing Director spent 20 years as a financial marketer at banks and credit unions across the northeast where she utilized social and digital strategies with overwhelmingly impressive results.

• Google AdWords
• Retargeting
• Website design + SEO
• SEM
• SMM
• Social tracking
• Social listening

• Social media management
• Facebook tab design + social commerce
• Social CRM profiles
• Contests + surveys
• Comment filtering
• Reporting/analytics
• RSS + podcast feeds

For Digital + Social Media, we’ve got you covered!

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Advertising

McDougall + Duval has been in the advertising business for over 20 years. Our award-winning ideas are the result of something we call “Strategic Creativity.” In short, we make every effort to get it right the first time, in a way that is unique to your brand and industry. The fact that we are the only marketing firm in the country to be Compliance Marketing Trained by FIS, a global leader in financial compliance, is further proof of our commitment to deliver creative that is on strategy.

• Print
• Radio
• Outdoor
• Television
• Multi-channel video (in-house videographer)

• Online/email
• Specialty
• Direct marketing
• Guerrilla marketing
• Merchandising

For Advertising, we’ve got you covered!

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Branding

McDougall + Duval has built award-winning, solid brands for our clients. Our strategic planner, a former adjunct professor at Suffolk University for their Master’s in Marketing program, begins every new M+D relationship with a brand positioning plan. This step ensures a rich understanding of “who” your brand is today, who it should be in the future, and how best to stand out in today’s cluttered and noise-filled marketplace. This information provides the foundation for all your marketing communications moving forward.

• Collateral
• Corporate ID (Logo, tagline, brand standards guide)
• Strategic planning
• Account management
• Art direction, design + layout
• Production
• Media planning + buying

For Branding, we’ve got you covered!

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Public Relations

McDougall + Duval offers a full suite of public relations options. Our Vice President of Public Relations + Client Services has been involved in the public relations field for nearly 25 years. He has exceptional capabilities in all areas of public relations including:

• Media relations
• Speech writing
• Event planning
• Crisis planning + communications
• Award submissions
• Media training
• Content development
• Employee communications

For Public Relations, we’ve got you covered!

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Make It Rain For Your Company

who-we-do-it-for

Who We Do It For

 

Financial Services Business-to-BusinessHospitality
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who-we-are

Who We Are

The M+D team is made up of writers, artists, adjunct professors, musicians, world travelers, professional organizers, dads, moms, uncles, aunts, sons, daughters and everything in between.

On a recent RFP, we were asked “What makes McDougall + Duval unique? What’s your ‘secret sauce?’

It was a great question because, honestly, most successful marketing firms are very similar in terms of their creative output. We’re all award-winners. We all have strong client relationships and pride ourselves on our service. We’re all storytellers. But what makes us unique? Here was our response:

We are in the business of differentiation, so naturally, we are always finding ways to separate ourselves from the competition.

• M+D is the first and only financial compliance-trained marketing agency in the country. As such, we’re able to help our clients get it as close to right the first time without wasting valuable marketing dollars going back and forth with the compliance department.• We are on the leading edge of social media marketing. We are one of a handful of agencies in the country that offers Shoutlet, a Facebook-preferred platform that combines a single-point of access across multiple networks with real-time monitoring, consolidated reporting and analytics that measure the effectiveness and reach of your social media practices. Shoutlet clients include brands like: Callaway, LinkedIn, Virgin and Ogilvy. (Ask us for a free demo.)• We are Google AdWords Certified and Google Search Advertising Certified. Your account will be assigned an online advertising expert who will help you navigate through this constantly changing and increasingly crowded digital environment.

For over 20 years, McDougall + Duval Advertising has been helping financial, business-to-business and hospitality clients differentiate themselves. It’s our expertise and it’s why we come to work every day. For a free consultation, please email our CEO, Dan Duval at dduval@mcdougallduval.com or call him at 978.388.3100.

 

Dan Duval

Dan Duval

CEO + Creative Chief View Details
Peter Hale

Peter Hale

Vice President, Client Relations View Details
Madeline Anderson-Balmer

Madeline Anderson-Balmer

Vice President, Director of Digital Marketing View Details
Dianne Konon

Dianne Konon

Vice President Production Services View Details
Mia Thurlow

Mia Thurlow

Creative Director View Details
Pat Kenny

Pat Kenny

Controller View Details
Susan Walko

Susan Walko

CFO View Details
Deb Valenti

Deb Valenti

Designer View Details
Paige Moulton

Paige Moulton

Account Executive View Details
Rich Hegarty

Rich Hegarty

Sr. Videographer/Photographer View Details
Mathew Houston

Mathew Houston

Intern of the Year View Details
Jeff Bard

Jeff Bard

Strategic Planner View Details
Lori Martone

Lori Martone

Media Planner + Buyer View Details
Dan Duval

Dan Duval

CEO + Creative Chief

We asked our co-workers how they would describe Dan…
creative, fun-loving, energetic, businessman, positive, loyal, intuitive, adorable, clever, humble, amusing

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Peter Hale

Peter Hale

Vice President, Client Relations

We asked our co-workers how they would describe Peter…
Irish tenor, PR pro, insightful, problem-solver, jolly, sentimental, musical, witty, funny, professional, intelligent

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Madeline Anderson-Balmer

Madeline Anderson-Balmer

Vice President, Director of Digital Marketing

We asked our co-workers how they would describe Madeline…
insightful, thoughtful, quick, good-natured, fast-learner, interesting, intuitive, positive

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Dianne Konon

Dianne Konon

Vice President Production Services

We asked our co-workers how they would describe Dianne…
loyal, detail-oriented, family-focus, keeps all on track, production maven, enterprising, “The Glue”, dedicated, resourceful, cheerful, nurturing, a fixer

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Mia Thurlow

Mia Thurlow

Creative Director

We asked our co-workers how they would describe Mia…
artistic, sensitive, inquisitive, well-read, tranquil, smart, original, unique, conscientious, talented, unconventional, loyal, cultured

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Pat Kenny

Pat Kenny

Controller

We asked our co-workers how they would describe Pat…
friendly, supportive, uber-smart, happy, professional, personable, knowledgeable

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Susan Walko

Susan Walko

CFO

We asked our co-workers how they would describe Susan…
meticulous, attentive, organized, funny, direct, witty, family-oriented, caring, good-natured

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Deb Valenti

Deb Valenti

Designer

We asked our co-workers how they would describe Deb…
Imaginative, strategic, flexible, unique-perspective, cool, musician, creative, caring, fun

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Paige Moulton

Paige Moulton

Account Executive

We asked our co-workers how they would describe Paige…
intelligent, self-assured, conversational, impressive, confident, mature, keen, ironical, discerning, helpful

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Rich Hegarty

Rich Hegarty

Sr. Videographer/Photographer

We asked our co-workers how they would describe Rich…
knowledgeable, sharp, musician, friendly, creative, affable, cool, intelligent

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Mathew Houston

Mathew Houston

Intern of the Year

We asked our co-workers how they would describe Mathew…
creative, silly, self-starter, determined, artist, helpful

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Jeff Bard

Jeff Bard

Strategic Planner

We asked our co-workers how they would describe Jeff…
astute, seasoned, knowledgeable, experienced, interesting, creative, intuitive, sharp

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Lori Martone

Lori Martone

Media Planner + Buyer

We asked our co-workers how they would describe Lori…
golfer, caring, media maven, manages the details while keeping big picture in focus, personable, experienced

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some-of-our-work

Some Of Our Work

the-skys-the-limit

The Sky’s The Limit

Covered

why-md

Why M+D?

OUR MISSION:

To see the world through the eyes of those who matter most to you; your customers, members, and clients, so our “strategic creativity” aligns with your business goals and gets you to a higher ROI and growth that lasts.

OUR VISION:

Understanding what “makes people tick” is our passion. When you know what people want and how they want it — you can serve their need in a way that earns their loyalty and repeat business. That leads to higher retention and long term profitability.

OUR VALUES:

Delivering our number one product with honesty and integrity is paramount to the success of our company.

Here are a few of our success stories

BankFive

Clinton Savings Bank

South Shore Bank

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Let’s Connect

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Or call Dan Duval at 978.388.3100