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Let's make it rain for your company today!
Call or email Dan Duval at
978.388.3100 | dduval@mcdougallduval.com
what-we-do

What We Do


Advertising View Details

Marketing View Details

Branding View Details

Digital View Details

Media View Details

Public Relations View Details

Advertising
• Print
• TV creative + TV production
• Billboard + outdoor design
• Collateral
• Signage + display

• Direct mail
• Original music beds
• Merchandising/specialty
• Production management

For Advertising, we’ve got you covered!

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Marketing

• Brand positioning plans
• Logo development
• Market research
• Focus groups
• Surveys
• Competitive analysis

For Marketing, we’ve got you covered!

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Branding

• Brand positioning plans
• Logo development
• Taglines
• Corporate ID
• Collateral design + production

For Branding, we’ve got you covered!

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Digital
• Website design
• Search Engine Optimization (SEO)
• Retargeting
• Social media management
• Web videos
• Blog + Vlog development
• Google AdWords

• Google Analytics
• Inbound marketing
• Digital media design + placement
• Content development
• Tracking + reporting

For Digital, we’ve got you covered!

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Media

• Media planning
• Media buying
• Digital media planning
• Digital media buying
• Negotiation + value-add

For Media, we’ve got you covered!

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Public Relations

• Media relations
• Content development
• Crisis communications
• Speech writing
• Event planning
• Award submissions
• Media training
• Employee communications

For Public Relations, we’ve got you covered!

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make-it-rain-for-your-company

Make It Rain For Your Company


who-we-do-it-for

Who We Do It For

 

Financial Services Business-to-BusinessHospitality
Got-you-covered_Blue


who-we-are

Who We Are

The M+D team is made up of writers, artists, adjunct professors, dancers, world travelers, professional organizers, dads, moms, uncles, aunts, sons, daughters and everything in between.

On a recent RFP, we were asked “What makes McDougall + Duval unique? What’s your ‘secret sauce?’

It was a great question because, honestly, most successful marketing firms are very similar in terms of their creative output. We’re all award-winners. We all have strong client relationships and pride ourselves on our service. We’re all storytellers. But what makes us unique? Here was our response:

We are in the business of differentiation, so naturally, we are always finding ways to separate ourselves from the competition.

• We make compliance lag a thing of the past because M+D is the first and only financial compliance-trained marketing agency in the country. As such, we help our clients get it as close to right the first time rather than wasting valuable marketing dollars going back and forth with the compliance department.

• We make digital marketing easy for our clients. We are Google AdWords Certified and Google Partners. We also use industry-leading online platforms to seamlessly infuse our client’s brand throughout all digital channels.

For over 20 years, McDougall + Duval Advertising has been helping financial, business-to-business and hospitality clients differentiate themselves. It’s what we do, and it’s why we come to work every day. For a free consultation, please email our CEO, Dan Duval at dduval@mcdougallduval.com or call him at 978.388.3100.

 


Dan Duval

Dan Duval

CEO + Creative Chief View Details
Amy Moore

Amy Moore

Vice President, Client Relations View Details
Mia Thurlow

Mia Thurlow

Creative Director View Details
Pat Kenny

Pat Kenny

Controller View Details
Susan Walko

Susan Walko

Business Manager View Details
Deb Valenti

Deb Valenti

Designer View Details
Jeff Bard

Jeff Bard

Strategic Planner View Details
Lori Martone

Lori Martone

Media Planner + Buyer View Details
Cassandra Sarcia

Cassandra Sarcia

Account Executive View Details
Kate Jones

Kate Jones

Designer View Details
John McDougall

John McDougall

Owner of our sister-company McDougall Interactive View Details
Dan Duval

Dan Duval

CEO + Creative Chief

Dan is the guy we want when we need something highly conceptual and completely on strategy. He’s been our creative chief for 21 years—lots of experience! …and believe us, nothing leaves the agency without getting his stamp of approval! His areas of expertise include TV and Radio creation, snappy headlines, outdoor media and guerrilla tactics. When brainstorming is scheduled, Dan grabs his black leather “thinking” jacket and is first at the agency’s “Madmen-Style” bar ready to get the ideas flowing.

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Amy Moore

Amy Moore

Vice President, Client Relations

With over twenty years in the ad business, Amy knows a thing or two about account service. She’s a problem-solver who definitely knows how to guide her clients in the right direction to meet the success they need. Her infectious personality instantly puts clients at ease, knowing that if Amy’s on it, it will be done right!

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Mia Thurlow

Mia Thurlow

Creative Director

Mia is the creative guru lending an artist’s eye to every plan and campaign at the agency. She spends most of her time in a back corner surrounded by sketches, paintings, pantone chips and a lonely hermit crab she hopes will one day come out of his shell. She has over 25 years’ experience as a graphic designer as well as being an avid photographer, and on the constant hunt for sketching and drawing opportunities. Whether a campaign calls for imagery, illustration, wordart or a combination, Mia provides results that are on brand and on target.

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Pat Kenny

Pat Kenny

Controller

Pat has a mind for numbers and the patience needed for things most creatives avoid… like invoices, payroll tracking, and billing. With over 20 years’ experience in the insurance industry, and working for a few small businesses in the role of Controller, Pat is the perfect coordinator for the accounting side of the agency. She recently moved full time to Amesbury, and works with us part-time while looking forward to retirement.

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Susan Walko

Susan Walko

Business Manager

Susan focuses on new business and cost savings to make certain we continue to grow and expand to meet today’s business needs. She runs her own organizational business as well, which provides additional skills to make her the agile business manager everyone wants; one who is open to new ideas, but doesn’t lose sight of the immediate needs of the agency. Susan’s undergrad work in accounting, combined with personnel management assists her in keeping everyone moving in the right, profitable direction.

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Deb Valenti

Deb Valenti

Designer

Deb critiques the world with a creative spin, always looking for a more attractive solution to what she sees. With over 25 years of Graphic Design experience, a fondness for clarity and an eye for balance, Deb can craft elements on a page to ensure a perfect message for every client’s needs. When she is not in front of the computer Deb can be found behind the camera, producing commercial and advertising photography and video projects. Friendly, organized and hard working, Deb is the go-to designer who pushes the envelope just far enough.

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Jeff Bard

Jeff Bard

Strategic Planner

Jeff believes that a brand’s biggest challenge is cutting through the inertia, waking people up and getting them to pay attention. In his 30 years as a strategic planner he has come to believe that powerful marketing is the wedge that meets that challenge and makes a company heard above the roar. His ability to analyze a company and its market from a brand perspective is why he’s known as our branding champion and working with him is an automatic first step in the creative process needed for brandwork.

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Lori Martone

Lori Martone

Media Planner + Buyer

Lori is our media superwoman with 30 years’ experience buying and selling media, and the active network to prove it. Lori loves getting to know her clients and what makes them unique. With that information and her connections, she coordinates the appropriate media mix and value-added to make any advertising strategy a hit. Lori also works as a mentor and adviser to small businesses, and stays creative with her own pottery business. She is always available to discuss new opportunities and ideas.

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Cassandra Sarcia

Cassandra Sarcia

Account Executive

Cassandra wears many hats at the Agency. Besides running a tight traffic department, she assists several of our very important clients both as an account executive, and by using her Google AdWords Certification. You can also find her assisting Dan Duval with new business development and general office administration.

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Kate Jones

Kate Jones

Designer

Kate is one of the happiest people we’ve ever met! When she comes into a room it suddenly brightens. Her design skills are awesome. With minimal input, she can come up with layouts that will blow you away! As out youngest staff member, Kate is learning the business and excelling with every passing day.

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John McDougall

John McDougall

Owner of our sister-company McDougall Interactive

John brings nearly 25 years of experience in the digital marketing world. John started off his career by selling websites to CEOs who questioned their usefulness. Boy has this industry changed.

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some-of-our-work

Some Of Our Work


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Covered


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Why M+D?

OUR MISSION:

To see the world through the eyes of those who matter most to you; your customers, members, and clients, so our “strategic creativity” aligns with your business goals and gets you to a higher ROI and growth that lasts.

OUR VISION:

Understanding what “makes people tick” is our passion. When you know what people want and how they want it — you can serve their needs in a way that earns their loyalty and repeat business. That leads to higher retention and long term profitability.

OUR VALUES:

Delivering strategic creativity with honesty and integrity is paramount to the success of our company.

Here are a few of our success stories

BankFive

Clinton Savings Bank

South Shore Bank


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Let’s Connect

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Or call Dan Duval at 978.388.3100