We make it our mission to see the world through the eyes of those who matter most to you; your customers, members, and clients.
We understand the difference between a bank and a credit union.
In many respects, banks and credit unions are homogeneous: The products and services provided are essentially the same. So how do you differentiate your bank or credit union? Sure, your frontline staff knows their customers/members by name and your president has an open door policy for all. But good customer service is not a differentiator for community banks and credit unions, and it alone will not attract new business.
Today’s community banks and credit unions have to market themselves smarter. You have to promote your institution in a way that stands above the noise of your competition without increasing your budget. You need to attract a younger audience, reaching Millennial’s and Gen-Y in the way they communicate, while not offending the sensibilities of your valuable mature depositors.
At McDougall + Duval, we understand the challenges faced by marketing managers like you. You have to help your department heads deliver on the goals set by your executive team. You’re also responsible for guiding your institution’s brand intelligently through a seemingly endless sea of communication options.
Here’s where we come in.
We have the staff and expertise to answer all your questions and help your company communicate properly to your target audiences and realize the ROI you need. If you’re looking for new and innovative ways to reach new customers or members, and retain current ones, M+D has you covered!Back