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978.423.3636 

Make it Rain

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What We Do

Advertising View Details

Marketing View Details

Branding View Details

Digital View Details

Media View Details

Direct Mail View Details

Advertising
• Print
• TV creative + TV production
• Billboard + outdoor design
• Collateral
• Signage + display

• Direct mail
• Original music beds
• Merchandising/specialty
• Production management

For Advertising, we’ve got you covered!
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Marketing

• Brand positioning plans
• Logo development
• Market research
• Focus groups
• Surveys
• Competitive analysis

For Marketing, we’ve got you covered!
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Branding

• Brand positioning plans
• Logo development
• Taglines
• Corporate ID
• Collateral design + production

For Branding, we’ve got you covered!
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Digital
• Website design
• Search Engine Optimization (SEO)
• Retargeting
• Social media management
• Web videos
• Blog + Vlog development
• Google AdWords

• Google Analytics
• Inbound marketing
• Digital media design + placement
• Content development
• Tracking + reporting

For Digital, we’ve got you covered!
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Media

• Media planning
• Media buying
• Digital media planning
• Digital media buying
• Negotiation + value-add

For Media, we’ve got you covered!
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Direct Mail

From postcard to dimensional DM response rate is 5 to 9 times better than:
• Email
• Mobile
• Social media
• Paid search
• And display advertising
DM is a “must have” in your marketing plan

For Direct Mail, we’ve got you covered!
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Make It Rain For Your Company

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Who We Do It For

 

 
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who-we-are

Who We Are

The M+D team is made up of writers, artists, adjunct professors, dancers, world travelers, professional organizers, dads, moms, uncles, aunts, sons, daughters and everything in between.

On a recent RFP, we were asked “What makes McDougall + Duval unique? What’s your ‘secret sauce?’

It was a great question because, honestly, most successful marketing firms are very similar in terms of their creative output. We’re all award-winners. We all have strong client relationships and pride ourselves on our service. We’re all storytellers. But what makes us unique? Here was our response:

We are in the business of differentiation, naturally, we are always finding ways to separate ourselves from the competition.

• We make compliance lag a thing of the past because M+D is the first and only financial compliance-trained marketing agency in the country. As such, we help our clients get it as close to right the first time rather than wasting valuable marketing dollars going back and forth with the compliance department.

• We make digital marketing easy for our clients. We are Google AdWords Certified and Google Partners. We also use industry-leading online platforms to seamlessly infuse our client’s brand throughout all digital channels.

For over 20 years, McDougall + Duval Advertising has been helping financial, business-to-business and hospitality clients differentiate themselves. It’s what we do, and it’s why we come to work every day. For a free consultation, please email our CEO, Dan Duval at dduval@mcdougallduval.com or call him at 978.388.3100.

Dan Duval

Dan Duval

CEO + Creative Chief View Details
Bonnie Duval

Bonnie Duval

President View Details
Mia Thurlow

Mia Thurlow

Creative Director View Details
Scott Geraghty

Scott Geraghty

Director of Business Development View Details
Lori Martone

Lori Martone

Media Planner + Buyer View Details
John McDougall

John McDougall

Owner of our sister-company McDougall Interactive View Details
Bianca Williamson

Bianca Williamson

Art Director View Details
Bridget Benedict

Bridget Benedict

Accounting View Details
Jeff Bard

Jeff Bard

Strategic Planner View Details
Zoe Fitzgerald

Zoe Fitzgerald

Summer Intern View Details
Dan Duval

Dan Duval

CEO + Creative Chief

Dan is the guy we want when we need something highly conceptual and completely on strategy. He’s been our creative chief for 22 years—and believe us, nothing leaves the agency without getting his stamp of approval! His areas of expertise include “out of the box” award –winning TV and Radio creation, snappy headlines, outdoor media and guerrilla tactics. When brainstorming is scheduled, Dan takes his place at the agency’s “Madmen-Style” bar and the ideas start flowing!

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Bonnie Duval

Bonnie Duval

President

Bonnie brings a wealth of experience to our client’s strategic direction. After literally growing up at her dad’s ad agency, McDougall Associates—a 50 + person shop, she learned the ins and outs of what makes a brand successful. Bonnie has helped grow brands like DreamWorks, VISA, Brigham’s Ice Cream, General Electric, Gorton’s of Gloucester and others. She was given the nickname “Idea-a-minute” because it’s a perfect description for her. If you need some big ideas, Bonnie’s your girl!

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Mia Thurlow

Mia Thurlow

Creative Director

Mia is the creative guru lending an artist’s eye to every plan and campaign at the agency. She spends most of her time in a back corner surrounded by sketches, paintings, pantone chips and a lonely hermit crab she hopes will one day come out of his shell. She has over 25 years’ experience as a graphic designer as well as being an avid photographer, and on the constant hunt for sketching and drawing opportunities. Whether a campaign calls for imagery, illustration, wordart or a combination, Mia provides results that are on brand and on target.

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Scott Geraghty

Scott Geraghty

Director of Business Development

Scott is the kind of guy you want to do business with. He’s a straight-shooter with a passion for helping our clients succeed. His need to help probably comes from his many years of serving our Country in the Military, and later our communities as an EMS/Paramedic and a firemen. He’s got an amazing insight into the world of marketing. You can ask him nearly any question, and if he doesn’t have an answer for you on the spot, you can bet that he will get right back to you. Our client’s like his passion and his tenacious qualities. He’s the kind of guy you want on your team!

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Lori Martone

Lori Martone

Media Planner + Buyer

Lori is our media superwoman with 30 years’ experience buying and selling media, and the active network to prove it. Lori loves getting to know her clients and what makes them unique. With that information and her connections, she coordinates the appropriate media mix and value-added to make any advertising strategy a hit. Lori also works as a mentor and adviser to small businesses, and stays creative with her own pottery business. She is always available to discuss new opportunities and ideas.

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John McDougall

John McDougall

Owner of our sister-company McDougall Interactive

John brings nearly 25 years of experience in the digital marketing world. John started off his career by selling websites to CEOs who questioned their usefulness. Boy has this industry changed.

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Bianca Williamson

Bianca Williamson

Art Director

Bianca is half “cool chick” and half millennial “designer extraordinaire”. She’s a breath of fresh air, and a pleasure for our clients to work with. Bianca brings a necessary balance of design skills and retail sales experience. When we say “no problem” to our clients, Bianca is leading the charge to prove it!

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Bridget Benedict

Bridget Benedict

Accounting

Bridget is a long-term employee, friend and confidante. She is responsible for making sure every nuance of our accounting practices are performed flawlessly for us and for our clients. Her “eagle yet” catches anything that could potentially “fall through the cracks” so that actual numbers are, well, actual.

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Jeff Bard

Jeff Bard

Strategic Planner

Jeff believes that a brand’s biggest challenge is cutting through the inertia, waking people up and getting them to pay attention. In his 30 years as a strategic planner he has come to believe that powerful marketing is the wedge that meets that challenge and makes a company heard above the roar. His ability to analyze a company and its market from a brand perspective is why he’s known as our branding champion and working with him is an automatic first step in the creative process needed for brandwork.

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Zoe Fitzgerald

Zoe Fitzgerald

Summer Intern

The word that comes to mind when describing our new summer intern, Zoe, is “meticulous”. Whatever project she is given, her self-sufficiency simply gets it done with ease. As a junior at UNH’s Peter T. Paul College of Business and Economics, her career trajectory is obvious and exciting! We’re simply grateful to be along for the beginning of her ride!

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some-of-our-work

Some Of Our Work

Hot Off The Press!

Left: Carousel Industries, recognized as a top technology integrator, managed services and cloud solution provider hired McDougall + Duval Advertising to create and produce a state-of-the-art video mailer “welcome kit” to new customers across the country. Right: Hoping to one-up the credit union “membership” model, Woodsville Guaranty Savings Bank hired M+D to create a TV campaign recognizing WGSB customers as part of their bank family.

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Why M+D?

OUR MISSION:

To see the world through the eyes of those who matter most to you; your customers, members, and clients, so our “strategic creativity” aligns with your business goals and gets you to a higher ROI and growth that lasts.

OUR VISION:

Understanding what “makes people tick” is our passion. When you know what people want and how they want it —  you can serve their needs in a way that earns their loyalty and repeat business. That leads to higher retention and long term profitability.

OUR VALUES:

Delivering strategic creativity with honesty and integrity is paramount to the success of our company.

 

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76 State Street, Unit 201, Newburyport, MA 01950
Call Dan Duval at 978.423.3636