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Sorry not sorry.

Thank you Demi Lovato for a great premise for my next blog!

For a hundred years businesses (banks, credit unions, ad agencies, law firms, etc.) have taken a mild stance when it comes to talking (down) about their competitors. It’s not “politically correct,” I guess, to come out and say, “Hey, we’re WAY better than those guys” leaving it up to the consumer to hopefully figure that out for themselves, and then miraculously find your business card in a drawer a year or so down the road, and actually pick up the phone to call you? Yeah, good luck with that!

No. It’s time to get your swagger on, be aggressive and say, “Hey, we’re not only better than those guys, we’re 10 MILLION times better than those other financial institutions, and here’s why:”

Do you think Elon Musk kowtowed to Ford, a national institution that’s been in business for over 115 years? No way! The Tesla brand today is becoming one of the most exciting things to “hit the road” in a long time! In fact, Consumer Reports named Tesla as the top American car brand, and ranked it 8th among global carmakers. FYI, Tesla just opened its doors in 2003!

Or how about Jeff Bezos, CEO of Amazon? Do you think he cared about established brands like Sears or JC Penny in his business model? Nope! It’s 2018 people, not 1918.

Or how about Tory Burch? Do you know how many fashion designers there are out there? Do you think that stopped her from doing something different? I don’t think so (said while snapping fingers in a z formation). After starting out modestly in public relations and advertising for Vera Wang and Polo Ralph Lauren, Forbes Magazine now lists Tory Burch as the 73rd most powerful woman in the world!

Your financial institution may or may not be over 100 years old. Who cares? Today is today! You cannot rest on your laurels in this fluid environment. Your depositors may be as old as Sears, Ford and JC Penny, but lets face it, they won’t be around forever—and you know it!

How does your financial institution get its “break out” moment like Tesla, Amazon, Tory Burch and countless other moneymaking machines in 2018? Here’s how:

You cannot do it alone. If you’re not pleased with your marketing, or the results you’re getting, and all the Board sees is sluggish deposit growth, high attrition rates and average (at best) loan growth, etc. it’s time to look within. It’s time to look at your agency relationship. You know, the stale one.

I have clients that have stayed with me for ten to fifteen years (Thank you guys!) I understand relationships. But if it’s not producing Tesla-like results, in this day and age, it’s time for a serious change.

Our economy is on a roll. It’s our time to shine! Right now! This second! Tick tock. We need to (collectively) take advantage of it.

2018 should be your “break out” year!

PS: If your current ad agency is reading this…

…sorry not sorry.

Contact Dan!

Where is your “Break out hit?”

Havana, ooh na-na (ay)

In 2012, five incredibly talented young ladies were on a television show called X Factor. They sang their hearts out, making it impossible for judges to pick a clear winner. So, to his credit, Mr. “Mean”, Simon Cowell, brought the girls back on stage and recommended that the five of them become a musical “girl” band, and named them Fifth Harmony. For nearly 5 years, Fifth Harmony created chart-topping music with international hits like “Worth It”

But being a part of an amazing 5-person group is, in my assessment, similar to being part of the area’s top financial institutions—just as your bank or credit union certainly is. You know you’re pretty damn good—but, sadly, so are they.

Anyway, lo and behold, one member of that amazing “girl” band decided, after four years, to leave the band and go solo. Her name is Camila Cabello. She is now recognized all over the planet—by name—for her outstanding music, in particular a song called “Havana” which, just yesterday, debuted at #1 on Billboard’s top 200! Enjoy.

Back to my purpose for writing this. Your financial institution can break out just as Camila did. You just need your “break out hit”. We all know that EVERY financial institution has the “best” customer service. So it won’t be service that separates you from the pack. We all know that EVERY financial institution has the “best” online banking tools. So, yeah, that’s not a differentiator either. We also know that EVERY financial institution’s depositor base is aging, and you’re most likely marketing to the millennial crowd. Hmm, have fun with that!

In fact, you and your competition are more alike than you might think. Let me guess, loans, deposits, wealth management, maybe insurance, blah, blah, blah. Boring stuff to most of the world. Where is your “break out hit?”

Believe it or not, it’s right in front of you. You’ll never be able to see it yourself without a third party who does not share office space with you or have to answer to the C-Suite and the Board.

M+D helps clients find their “break out hit” everyday! As we’ve said before, like Farmers Insurance, “ we know a thing or two because we’ve seen a thing or two”. After nearly 25 years doing this, and countless awards and accolades, we know we have the right alchemy between creativity and technology, and can guide you on how to survive the digital disruption that’s happening to your industry’s traditional model right now.

Yup, this second!

(tick, tick, tick).

McDougall + Duval Advertising can help you bring out your “break out hit” because baby, we’re worth it!

Contact Dan!  

 

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